ip strategy for your business

setting a gameplan

An intellectual property strategy for your business can be thought of as a game plan for developing, securing, and commercializing ideas, innovations, and other intangible assets. A strong IP strategy can help your business development a sustainable advantage and achieve above-market results.

Early-stage companies may have IP strategy needs that are distinct from those of more mature businesses. Gilbert’s LLP is proud to offer Slingshot, a dedicated legal services product for start-ups and scaling companies.

How IP Strategy Helps

The successful commercialization of IP assets, supported by an IP strategy, can help you business:

  • generate enhanced revenues or alternative revenue streams;
  • achieve premium product positioning and pricing; 
  • capture and grow market share; and
  • secure financing.

Creating a Tailored Strategy

Your IP strategy should be tailored to the circumstances of your business and should respond to considerations such as:

  • the industry in which your business operates and its competitive landscape;
  • the maturity and resources of your business;
  • your business’ target market, including whether the market is international;
  • the branding objectives of your business; and 
  • the current and intended IP assets of your business, including the types of IP assets.

Have questions about your IP Strategy? Let’s Chat.

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Where to Go From Here

The Gilbert’s team can help you through the entire process of developing and maintaining an IP strategy for your business or can help review and strengthen a discrete element of an existing strategy. Depending on the sophistication of the current IP practices of your business, the process of developing an IP strategy may include:

  • completing an audit of the intangible assets currently held by your business alongside an assessment of the IP assets held by your competitors and the market you compete in generally;
  • setting an objective or objectives for your strategy, which may be one or a combination of defensive, offensive, financial, or strategic objectives; and 
  • designing and implementing IP-specific operations into your day-to-day business activities that reflect and achieve the set objective(s).